Looking Beyond the Bag: Convening Leading Retailers to Reinvent the Ubiquitous Single-use Plastic Bag

Member news | October 01, 2020

Contributed by Kate Daly from our member company Closed Loop Partners. 

The Beyond the Bag Initiative, launched by the Consortium to Reinvent the Retail Bag, aims to identify, pilot and implement viable design solutions and models that more sustainably serve the purpose of the current retail bag. Closed Loop Partners’ Center for the Circular Economy launched the initiative with Founding Partners CVS Health, Target and Walmart. Kroger joined as Grocery Sector Lead Partner, DICK’S Sporting Goods as Sports & Outdoors Sector Lead Partner and Walgreens as a Supporting Partner, alongside Conservation International and Ocean Conservancy as Environmental Advisory Partners. OpenIDEO is the Consortium’s Innovation Partner.

It’s a universal experience. You make a purchase…perhaps it’s a candy bar or aspirin at your local pharmacy, or your weekly groceries, or a new shirt…and you have to make a decision. How do you carry your purchase home? Do you take a single-use plastic bag, knowing that it could persist in the environment for hundreds of years? Is a paper bag the better choice? Did you remember your reusable tote bag?

This may seem like a small moment, but with 100 billion single-use plastic retail bags thrown away in the U.S. each year, you’re right to consider the outsize impact your decision can have. At Closed Loop Partners’ Center for the Circular Economy, we work with brands, retailers, recyclers, NGOs and others to elevate questions like these beyond a confusing individual choice and instead imagine the systems change needed for a future where waste is not an option.

The Consortium to Reinvent the Retail Bag was launched in July 2020 as our collective call to reimagine how we get goods home. Too many plastic bags end up decorating trees, polluting oceans or wasted in landfills, and it’s time we imagine something better. Given the scale of this challenge, cross-industry collaboration is critical. Closed Loop Partners and its Center for the Circular Economy launched the Consortium alongside Founding Partners CVS Health, Target and Walmart, and joined by Kroger, DICK’S Sporting Goods and Walgreens, and environmental organizations Conservation International and Ocean Conservancy, to bring competitors together to solve a shared challenge. And to increase the impact and scale of our work together, the Consortium is inviting more retailers to join the effort.

Too many plastic bags end up decorating trees, polluting oceans or wasted in landfills, and it’s time we imagine something better.

Solving a complex global waste issue requires collaboration among diverse stakeholders to achieve a shared vision. Collectively, organizations can send a unified signal to the market and world at large, demonstrating their commitment to change and incentivizing the value chain, from manufacturers to recyclers, to adopt more sustainable practices that secure a waste-free future for the products and packaging we all use every day.

It’s not the first time Closed Loop Partners has convened unexpected and unprecedented partnerships to solve a shared challenge. In 2018, we launched the NextGen Consortium with the goal of redesigning the hot and cold fiber to-go cup with leading competitors Starbucks and McDonald’s. A year and a half later, following 480 innovative cup designs and the selection of 12 winners, four sustainable cup solutions were piloted in local cafes in the San Francisco Bay Area earlier this year. The findings from those pilots alongside extensive material and performance testing inform our next steps for the implementation of reusable, recyclable and compostable cup solutions, and the infrastructure investments needed to support them. Our next journey brings together the world’s largest retailers who have a shared vision of reinventing the retail bag, with customer convenience, accessibility, inclusiveness, innovative design and positive environmental outcomes all key priorities.

The Consortium to Reinvent the Retail Bag’s Beyond the Bag Initiative takes a holistic approach to implementing new systems that serve the function of today’s single-use plastic retail bag. Our goal is to identify, test and scale new solutions, while bolstering the recovery infrastructure necessary to retain the value of their materials. Reimagining the retail bag is only one step; the entire lifecycle of any new product must be considered. That’s why the Consortium will work to improve infrastructure for the reuse or recovery of alternative designs and require that new solutions bring material value to our recovery systems.

This graphic is attributed to Closed Loop Partners.

The old question at check-out of “paper or plastic” has been replaced by some additional options, but whether a bag is made out of paper or plastic or cotton, all of these materials bring some tradeoffs. The traditional single-use plastic retail bag, with an average use time of 12 minutes, is derived from unsustainable fossil fuels. While these bags can technically be recycled, few actually make it to a recycling facility. And, if they do, they typically aren’t a high enough value product to make the economics of the recycling system work. Alternatively, paper bags, sometimes viewed as the more sustainable solution, are made from a more readily renewable resource but can drive deforestation, and some studies have found they are more energy-intensive to manufacture. Other materials, whether bioplastics, fabric totes or something else, all come with their own set of baggage and carbon footprint. The fact is: there is no convenient, sustainable, widespread solution available to all today.

Learn more about the complexities of the current bag landscape in Closed Loop Partners’ report, A New Way Home.

Read Report


To identify new, innovative and inclusive solutions to the retail bag, the Consortium launched, in partnership with OpenIDEO, the Beyond the Bag Challenge, inviting innovators, suppliers, designers and problem-solvers from around the world to share their ideas for sustainable solutions. Do you have an idea that can scale? The Challenge is still live; submit your ideas here by this Friday, October 2. Materials derived from novel sources, innovative reuse solutions and tech-enabled solutions that eliminate the need for a bag altogether are all welcome.

Closed Loop Partners is excited to continue on this three-year partnership with leading retailers to find a new way to get goods home. Today is always the best day to begin to reimagine a better future; the Beyond the Bag Initiative is looking for innovative solutions that align the interests of people, the planet and business. We invite you to join us on our journey.