Lunch & Learn events bring together an intimate group of industry-specific members to hear from an invited keynote speaker in their field. Participants gather at the FACC office in a convivial environment that promotes learning and exchange.

 

On Thursday, March 28, we invite you to join an interactive session to discover how retail marketers are leveraging AI to design more effective CRM programs.

Yoni Elmalem, Executive Partner at Inbox America, a business intelligence and data consulting agency, will present the benefits of integrating AI into your CRM and marketing programs. With a demonstration on how to build and refine your future AI engine, you will learn how to leverage your business staff’s expertise.

Julien Alamo, Vice President at Picto New York, a newly established professional photographic lab in the United States, will share his personal experience on how he built his own CRM program and lessons on how to avoid common mistakes.

We will cover questions and topics, like:

  1. Get to know your customer: Who are they? What do they want?

  2. Marketing mix: Refine your marketing strategy

  3. Identify opportunities and create an action plan

  4. Prospects & Partners Discover how to connect with your target audience

  5. Execute online and offline campaigns

 

About the speakers:

Yoni Elmalem, Executive Partner at INBOX AMERICA

Yoni Elmalem has been providing strategic & it management consulting to mid-sized and large organizations for more than 15 year. He specializes in a customer value management to increase customer acquisition, drive loyalty and optimize marketing operations. His “raison d’être” is to help (French) Retailers understand and connect with US audiences. To perform that, he leverages a mix of expertise in predictive analytics and data-driven marketing programs to design engagement campaigns for his clients which includes brands and tech providers such as Bluelabs a company that pioneered one-to-one digital campaigns back in 2012 for the Obama for America campaign.

 

Julien Alamo, VP at PICTO NEW YORK

Julien Alamo has been part of PICTO, a legendary French photographic laboratory, for 10 years. He specializes in high-end photographic production and services for photographers and luxury brands, whether online or offline. He launched Picto New York in 2015 with two distinct goals: bring PICTO’s savoir-faire and technology to U.S. photographers, helping them to get the best prints at the best price AND expand the luxury brands services to the US, offering them high end retouching, image production, prepress and traffic. Through PICTO New York, Julien has collaborated with Raymond Depardon, Lenny Kravitz, FIAF, Van Cleef & Arpels, Givenchy, Longchamp and others.

 

 

*This event is for marketers and executives only with priority to our members*

 

 

When
March 28th, 2019 12:00 PM   through   2:00 PM
Location
FACC CoWork
1375 Broadway, Suite 504
New York, NY 10018
United States

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Contact
Phone: (212) 867-0484
Email: