Most companies expanding across markets do not have a credibility problem. They have a proof problem. They may have respected customers, strong references, years of delivery, technical depth, or a solid reputation at home. But in a new market, buyers are not evaluating credibility in the abstract. They are asking a more practical question: can this company reduce risk in my context?
4 June 2026
On May 21, 2026, U.S. Citizenship and Immigration Services (“USCIS”) issued a Policy Memorandum addressing how USCIS officers should exercise discretion in adjudicating adjustment of status (“AOS”) cases. ...
When French companies enter the U.S. market, they tend to lead with the product. That instinct makes sense. French manufacturing has real credibility — precision, design, longevity. The product often genuinely is better. It doesn't matter. Not at first. ...
The U.S. freight landscape in 2026 sits at a turning point. Markets are normalizing after several months of disruption, while the tariff environment is in the middle of a complex unwind following the Supreme Court's invalidation of the IEEPA-based duties. For importers, the priority of the year is no longer absorbing tariff shocks.It is recovering the cash already paid. ...
Many French brands enter the U.S. with strong fundamentals: quality products, refined branding, and often a proven track record in Europe. The first months can be encouraging: early traction, retail listings, positive feedback. ...
Recipient of the 2023 Serge Bellanger Graduate Business Scholarship, Estefany Beccar, shares how "The community [she] met through the Foundation has inspired [her] to continue bridging these two great business worlds." ...
Joëlle Grunberg, President of North America at Tory Burch, is a seasoned executive whose career spans financial services, strategic consulting, and leadership roles across some of the world’s most recognized fashion and luxury brands. With a foundation built in performance-driven environments and a trajectory that includes senior roles at McKinsey & Company, Lacoste, and Wolverine Worldwide, sh ...
Benoit Bistro, the quintessential French destination by Alain Ducasse, is proud to celebrate the evolution of its leadership as Chef de Cuisine Lucile Plaza prepares to transition into the role of Executive Chef. This promotion marks a new chapter for the restaurant, led by a chef whose career embodies a bridge between classical French heritage and the vibrant energy of New York City. ...
As the final votes on the 2026 Finance Law conclude the debates in the National Assembly, the French real estate landscape takes on a new face. Between the birth of the Relance Logement (Housing Revival) scheme and the tightening of certain tax breaks, it is time for an assessment for French expatriate communities around the world. Should projects be accelerated or revised? Decoding the flagship m ...
