French Rally For The Bowery Mission During COVID-19

Member news | May 05, 2020

Until May 10th, support The Bowery Mission with your purchase of a fine art print from Picto. 100% of the net proceeds ($130 per print) will support the charity. View available prints or donate today.

COVID-19 has exposed the fragility of the American social system, ever apparent in NYC which, pre-COVID-19, reports nearly 1 in 125 New Yorkers as homeless. The start contrasts between the skyscrapers, global headquarters, reneowned museums, pristine parks and the harsh realities of life on the street and food insecurity have been exasperated by the economic stress and rising unemployment of the pandemic. 

Inspired by two similiar fundraisers in Elmhurst New York and Bergamo, Italy, FACC Member Picto, Represented by Vice President Julien Alamo, has launched their own initiative that has already raised over $10,000 in support of The Bowery Mission. A beacon of hope since the 1870s, The Bowery Mission serves homeless and hungry New Yorkers and provides services that meet their immediate needs and transforms their lives from poverty and hopelessness to hope. 

Julien Alamo, Vice President

Picto was created in Paris in 1950 by Pierre Gassmann, a true humanist and pioneer of photography. Since then, Picto has become a leading partner of the world’s most famous photographers as well as the most prestigious brands in the world of fashion, luxury and beauty. Picto New York was open in 2015. Picto New York services professional photographers' needs, focusing on Fine Art printing and framing as well as global luxury brands' needs for image production, prepress and traffic.

The special COVID-19 fundraising exhibition includes work by photographers Nicolas Auvray, Sylvere Azoulai, Isabella Bejarano, Julien Chatelin, Juliette Charvet, Raymond Depardon and a dozen other emerging and accomplished artists. Subjects range from colloquial scenes of daily city life, to richly contrasted clichés of Jazz legends and poetic desert landscapes. 

View more details in the article published in French Morning on May 4th (FR).