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Winning at Digital Through Behavioral Science and Nudge Theory
Nowadays, understanding how to navigate and activate your customers or clients effectively all comes down to the digital strategy you have in place. We were joined by Anne-Laure de Broissia of PRS In VIVO and Dr. John Burkhardt of BVA Nudge Unit, who pinpointed exactly how behavioral science can positively impact your customer’s experience.
During this webinar, we dissected the current and changing trends in digital behavior, spoke on what it means to apply the Nudge Theory to your business, and learned what the experts have to say are the best practices going forward.