Meet the early adopters of the AR-VR retail revolution and network in the Innovation Marketplace.

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According to Forbes, the global market for VR and AR in retail will reach USD 1.6 billion by 2025. With such a huge potential market, retail businesses must look forward to adopting these technologies. The demand here will be substantial in the future as an implementation of these technologies enables businesses to grow and increase financial prospects. Implementation of AR and VR in retail helps retailers and consumers alike have a better shopping experience while reducing operating costs for retailers, and offering an immersive, engaging experience to consumers.

Meet the early adopters of the AR-VR retail revolution for a discussion of:

  • How to improve customer engagement
  • The benefits of AR and VR in retail (physical stores + e-commerce)
  • Providing a personalized customer experience
  • Improving customer satisfaction
  • Enabling new marketing methods
  • Facilitating employee training
  • Best practices and challenges of AR-VR implementation

This event is in collaboration with our Luxury Fashion & Beauty and Tech, Start Up and Entrepreneur Committees.




During the networking session of our event, experience demos of innovative AR-VR technologies in retail:

      Minsar is a collaborative code-free platform used to create and share AR/VR experiences. Minsar can be used to improve your customer experience, drive traffic to your business, and generate marketing content by making it easy to create immersive 3D environments. Minsar is fully cross-platform and currently available on HoloLens 2, Magic Leap, Oculus Quest, iOS, and Android devices. You can find out more about Minsar use-cases in these two most recent blog posts:
Friends With Holograms is a full-service virtual and augmented reality agency specializing in creating high-end, cinematic content for training and entertainment. Clients include Accenture, Verizon, Coca-Cola, and Walmart. Their work won "Best VR/AR" at Mobile World Congress and was a finalist for a SXSW Innovation Award.
Obsess is an experiential e-commerce platform, enabling brands to serve highly interactive, visual and creative mobile shopping experiences. Utilizing proprietary VR and AR technology, Obsess creates HD-quality beautiful, photorealistic virtual stores that live on the brand's own website and social channels, and increase awareness, engagement, and conversion. Check out their Demo Video.
BYOND created an Immersive Commerce Platform that empowers brands and retailers to accelerate their digital transformation. We help our clients to boost sales, engagement and visual merchandising and lower sample costs and time to market.

IWD is an nnovative software to allow brands to remotely manage the merchandising of their goods in stores, using 3D visualization technology.




  • 6-7:00 PM : Panel Discussion + Q&A 
  • 7-8:00 PM : Networking in the Innovation Marketplace 


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Please note: The FACC operates on a policy of advance event registration for all guests, including members. Unless otherwise indicated, no walk-ins or registration at the door will be possible. Members will receive priority access.


July 21st, 2020 6:00 PM   through   8:00 PM
Capgemini Applied Innovation Exchange
79 Fifth Avenue 2nd Floor
New York, NY 10003
United States

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Event Fee(s)
Tickets Pricing
Non-Member $ 75.00
Member $ 0.00