WEBINAR - Advertising and Social Media: Understanding the Legal Implications

Advertising has changed a great deal in recent years, and brands are facing mounting pressure to look for creative and innovative ways to resonate with their consumers. Popular tools are  influencer marketing, in which trusted figures within a niche community promote services and products on various social media platforms, and native advertising, which is paid advertising which matches the look, feel and function of the media environment in which it appears.  But what do you need to know when using influencers and native advertising to promote your brand or product? And, how are influencers and native advertising being regulated by the Federal Trade Commission and, if so, what is required to conform to the rules regarding endorsements and advertising?

Join this one-hour webinar where you will learn about the “Do’s and Don’ts” regarding social media advertising in the changing world of advertising and what you need to know to protect your brand.

Presented by:

Theodore C. Max, Partner at Sheppard Mullin

Theodore C. Max is a member of the Entertainment, Technology and Advertising and Intellectual Property Practice Groups in the New York office, where he focuses on counseling clients on intellectual property issues and litigation. He is leader of the firm's Fashion and Apparel team. Theodore combines his skill and experience as a trial attorney with his knowledge of copyright, trademark and intellectual property law in servicing the firm's diverse clientele.