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Is retail dead or undergoing a renaissance? Join a compelling panel discussion with experts from the fields of media, design, commerce and hospitality as they debate about what it takes to court customers with impactful storytelling and experiential marketing.
Lululemon is enticing customers with in-store yoga, Whole Foods features cooking classes and wine pairings, while REI offers rock climbing and Patagonia encourages in-store voter registration. Perhaps one of the more audacious, Vans London even went so far as to take over a 30,000 ft2 space where a skate park, street culture, music and art intersect.
It is no secret that traditional retail faces a crisis. Iconic giants such as Lord & Taylor, Barneys, Sonia Rykiel and Roberto Cavalli the latest casualties of 2019. Looking into the not-too-distant future, the integration of hospitality features — creating emotional connections through spatial and content strategies — will be essential for physical retail to reinvent itself for the next decade.
Along with reinvention, comes an increased integration and dependence on technology in retail.
Tech has let to many advantages for brands, retailers, and consumers alike. It has become a way to know and connect to customers. Yet alongside these advances, has retail lost some of its intrinsic qualities along the way? Join us for a dynamic panel discussion with retail & hospitality strategists who will debate questions such as:
- How can retail strike a balance between culture and technology?
- What is the most effective way of going about creating unique and authentic interactions (and transactions)?
- Invisible tech: measuring how the customer “feels” the space and responds to it
- Physical space and the authenticity of sensorial and human interactions it can provide
The panel discussion will be followed by a networking cocktail reception.
Meet our Speakers:
Kithe Brewster, Fashion Editor/Couturier
Kithe Brewster works as a fashion consultant and stylist for many designers, and has styled runway shows for fashion houses all over the world, among them Ralph Lauren. Within the world of fashion, Kithe Brewster’s name has become synonymous with fearless creativity. He is continuously scaling new heights and whatever the challenge, Kithe’s independent vision and design sense drives him to succeed and sets him apart from the others.
Savinien Caracostea, Partner, TETATET, Co-founder, Informal Retail
Savinien Caracostea is an architect, designer, cultural entrepreneur, and pastry chef who has worked and consulted for prestigious fashion brands, hospitality groups and universities. He has edited numerous publications and currently teaches at NYU.
Aaron Duncan, Chief Marketing Office and Creative Director, The Sak Brand Group
Aaron Duncan is Chief Marketing Office and Creative Director for The Sak Brand Group. Prior to The Sak, Aaron held various brand marketing leadership roles at iconic companies such as Mattel as Vice President Global Softlines, Consumer Products where he led the global strategic direction and business development for Consumer Products portfolio of brands including Barbie and Hot Wheels and as Senior Vice President and Creative Director at Playboy’s Global Licensing Division, he was instrumental in leading the organization’s global rebranding strategy and new business development for consumer products. During his tenure at Playboy the licensing business grew from $75 million retail sales in 1998 to over $1.6 billion. Earlier in his career he worked in Hong Kong for a large Asian contemporary fast-fashion retailer, G2000 Apparel, as well as in NYC at J. Crew and Saks Fifth Avenue in design/merchandising roles.
Fabrice Nadjari, Partner, TETATET
Fabrice Nadjari is an award-winning creative strategist, entrepreneur and visual storyteller with 15 years of experience working with brands, publishers, international organizations, scientific and cultural institutions. He is a visiting Faculty at Stanford University.
Naheima Sears, Retail Executive Expert & Innovation Specialist
Naheima Sears has divided her time between Europe and the US, learning the world of luxury brands by taking roles at Armani, Dior and Montblanc before serving as a leader in the C-suite with emerging brands like Liebeskind and Acne Studios. Both personally and professionally for the last 20 years as a CEO and CMO in the luxury industry, she has used her storytelling abilities to guide companies to build values rooted in conscious capitalism, compassionate leadership, sustainability and supporting people and organizations to change their legacies.
Markus Schreyer, VP the Americas, Design Hotels
Markus Schreyer is the VP Americas of Design Hotels, representing and marketing a hand-selected collection of over 300 privately owned and operated hotels in over 55 countries and more than 185 destinations around the globe. He is a recognized award-winning industry leader and experience architect, abreast of consumer trends frequently published and sought out by the press and industry organizations.
Many thanks to our Sponsors:
Many thanks to our Venue Partner:
Many thanks to our Delicious Partner:
October 21st, 2019 6:00 PM through 8:00 PM
SBS - Silence Business Solutions Office & showroom
9 East 19th Street, 2nd Floor
New York, NY 10003
9 East 19th Street, 2nd Floor
New York, NY 10003
Phone: (212) 867-0484