FACC member Adwanted took great strides in the U.S. market with the announcement of their recent agreement with with SRDS to license their data, and reach 8000 publishers, a few weeks after an agreement with the BPA.
Additionally, in the French market, the group announced the acquisition of a 95% majority share in Mediasbook- the consortium of 6 of the biggest publishers in France : Mondadori (Autoplus, Telestar, Biba, Closer, Grazia, Vital….), Groupe Marie Claire, Altice Media (L'Express, Libération, BFMTV, RMC…); Lagardere, Team Media (Les Echos, Le parisien), M Publicite (Le Monde).
Following the arrival of ad exchanges in 2008, Adwanted launched the first cross media buying platform in the world. Serving advertisers who are searching to expand the visibility of their product, service or company, Adwanted offers solutions for print and digital, creating a simple and seamless experience with all inventory easily referenced in one location. Their philosophy:
"We are convinced digital-programmatic-advertising is the worst idea that ever came to our industry: it is based on real advertisers paying poor creatives on fake websites, "read" by fradulent audiences (bots simulating viewership). If you want to throw your money away: buy programmatic! We think automation brings efficiency, speed and transparency when it is controlled by real human beings whose interests are being preserved."
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