WEBINAR - Keys to the U.S. Beauty Industry

April 10, 2018

On 4/10/18 FACC-NY offered a webinar on “How to Win the Beauty Race: Keys to Entering the U.S. Beauty Market”. Presenter was Michele Sawyer, CEO of Sawyer Design Vision,  Michele Sawyer spearheaded successful forward-thinking campaigns for major skin care, cosmetics and fragrance brands including BLISS, ESTEE LAUDER, THE FRAGRANCE FOUNDATION, and TOMMY HILFIGER. Michele has spoken at global conferences regarding branding and packaging strategies for multi-channel distribution, as well as consumer-centric branding.

This webinar covered:

  • U.S. market trends (incl. natural/organic)
  • The retail channels - how U.S. consumers shop
  • Branding/packaging strategies for the U.S. market

To download the webinar's presentation:

https://conta.cc/2qkOjqI

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