Webinar- How to Win the Beauty Race: Keys to Entering the U.S. Beauty Market

On Tuesday April 10th, FACC-NY offered a webinar on “How to Win the Beauty Race: Keys to Entering the U.S. Beauty Market”, presented by Michele Sawyer, CEO of Sawyer Design Vision. Michele spearheaded successful forward-thinking campaigns for major skin care, cosmetics and fragrance brands including Bliss, Estée Lauder, The Fragrance Foundation and Tommy Hilfiger. Michele has spoken at global conferences regarding branding and packaging strategies for multi-channel distribution, as well as consumer-centric branding.

We were delighted to have over 40 participants join us, including regional Chambers of Commerce from France and beauty brands. We've received great feedback on the content and hope to renew this event for the future, bringing you up to up to date insights on the evolving market. 

This webinar covered:

  • U.S. market trends (incl. natural/organic)
  • The retail channels - how U.S. consumers shop
  • Branding/packaging strategies for the U.S. market

If you were unable to make this event, we're happy to provide you with the webinar recording and slides here.  

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