Luxury Masterclass with NCSU & SKEMA

On Wednesday, May 2nd, the French-American Chamber of Commerce along with the Italy-American Chamber of Commerce were happy to join the presentation of the NCSU + SKEMA Luxury Materclass: Marketing to the Evolving Luxury Consumer. 

After admiring the modern art lining the entrance of the Core Club, guests approached the registration table to collect their identification and more information about the immersive bi-national Masters Degree program. Refreshing options of red and white wine were served as participants mingled with past students and interested industry contacts before taking their seats for the presentation. 

Welcome and an overview of the Global Luxury and Management (GLAM) Program were given by Kristie McGowan, Director. Opening remarks were given by Federico Tozzi, Executive Director of the Italy-American Chamber of Commerce (IACC) and Martin Bischoff, Manging Director of the French-American Chamber of Commerce followed by the masterclass introduction by Alberto Milani, President of the IACC.

Taking the podium for the core of the presentation was Cara Fratto, Independent Marketing Consultant specialized in luxury marketing. While providing the audience with diverse examples of best practices and innovative approaches to connecting with consumers, Cara also cautioned against alienating a brand's core customers by focusing too heavily on recruiting a Millenial audience. 

Key takeaways include: 

  • Know your customer
  • Be Authentic
  • Be Where your customers are
  • Be aware of your competition, don't be your competition
  • Innovate but don't alienate
  • Be inspirational, not aspirational
  • Provide value and above all- 
  • offer a quality product
  • E is the new P - Experience, Everyplace, Evangelism and Exchange replace Product, Place, Promotion and Price. 

If you are interested in learning more about the GLAM program, click the link below. For luxury fashion and beauty executives and interested industry professionals, we invite you to discover the French-American Luxury Exchange which will take place on June 7, 2018 in New York City. Click below for more details. 

NCSU & SKEMA GLAM Program

French-American Luxury Exchange

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