The Future of Marketing: Leveraging Big Data & Artificial Intelligence

On Thursday, February 16th, FACC Members and guests gathered for a pertinent panel discussion about how marketers can leverage big data and artificial intelligence tools to grow their business and better reach their customers. Expert panelists included: Ryan Joe, Managing Editor, AdExchangerJohn Nives, Chief Digital Officer, N2GrowthMatthieu Rauscher, Vice President, Yseop; and John Galinos, President & CEO, TPG Rewards.

Topics included:

  • The opportunities and challenges posed by Big Data and Artificial Intelligence
  • Leading examples of Big Data and AI in Marketing
  • What lessons have been learned
  • Success stories and cautionary tales
  • Transformation: Is it more about strategy or technology?
  • How does a company get started using these tools
  • What impacts on labor and organizational structures
  • What does the future hold...?

We thank Maiden + Liberty for generously providing their unique French-American wines at the cocktail reception. We also thank Snezana Anderson and Bernhard Weinstabel at CBRE for providing the venue.

AGENDA

< May 2018 >

Upcoming events

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