Courting Customers: Social Media & Digital Integration in the Hospitality Sector

On Thursday, October 26th, FACC-NY members and guests gathered at Yelp's NYC headquarters for an event on "Courting Customers: Social Media & Digital Integration in the Hospitality Sector".

In a panel moderated by Thomas Minc (Managing Director, Sopexa USA), attendees heard testimonials from Darnell Holloway (Director of Business Outreach, Yelp), Carly DeFilippo (Co-Founder, Cognoscenti Creative) and Chloe Vichot (Founder, Ancolie).

Click here to download the full presentation. Among the key takeaways were:

  • How to humanize your digital communications campaigns
  • Training effective staff
  • Honing the story you want your brand to embody online
  • Represent the values and ideas you want your staff to emulate
  • Importance of authenticity
  • Responding to online reviews within the crucial 24-hour window
  • Disengaging with negative customers
  • Sharing/highlighting positive reviews and comments

We thank our sponsors, Coface, for their generous support.

We thank our reception partners: Les Trois Petits Cochons, Maiden + Liberty, BCI, and French'Encas for creating a festive environment for networking after the conference.

AGENDA

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