BPI France Partner Event for Entrepreneurs

In partnership with BPI France, the French government’s financing arm for the expansion of SMEs, and Business France, the French government’s trade promotion agency, the French-American Chamber of Commerce New York hosted at the Peninsula hotel in NYC a roundtable discussion – in French – of French entrepreneurs to discuss their U.S. experience. The discussion focused on cross-cultural challenges in recruitment, personnel management, communication, strategy and adaptation of the products/services to an American public. More than 50 people attended, including a majority of FACC members.

We thank the moderator Mayda Poc of Mayda Poc coaching and the panelists Laura Gerchik of Biologique Recherche, Julien Zakoian of Meero (part of the French Tech 120), and Nick Taborisky of Theodo. Thank you to our event partners Marine Richermoz and Aurelie Mesnil of BPIFrance. 

Key takeaways :

  • The French ecosystem in the U.S. has been key to the early U.S. development stage of these companies
  • To retain Americans, it is important to not solely obsess over salary and benefits, but also offer Learning & Development opportunities
  • Strengthening the HR team was important in the eyes of American employees
  • One of the panelists stated that their best first U.S. recruitment was to hire a recruiter!
  • In the U.S., one often has to reinvent the value proposition. Understanding which niche the product/service fits in is important.
  • Importance in the U.S. to provide detailed job descriptions and objectives
  • The power of “communities” in the U.S. as marketing channels, and also in creating a harmonious company culture.

Guests were treated to a cocktail and networking reception following the round table.